Pfizer to use DART for online campaigns

NEW YORK, Jan. 8 /PRNewswire-FirstCall/ — DoubleClick Inc. (Nasdaq: DCLK),

the leading provider of tools for advertisers, web publishers and direct

marketers today announced that Carat Interactive, a leading global media

agency, has agreed to exclusively use DoubleClick’s ad management system,

DART(R) for Advertisers, on behalf of Pfizer Inc in order to deliver, report

on and measure its online marketing and advertising campaigns.

DART for Advertisers is DoubleClick’s hosted, enterprise-class advertising

management and serving solution that helps marketers reach their online goals

efficiently and effectively.

“Carat Interactive has long used DoubleClick’s DART for Advertisers

solution on behalf of many marketers, and it’s with great confidence that we

recommended the system to Pfizer to increase the efficiency and effectiveness

of its online campaigns and to benefit from DoubleClick’s insightful return-

on-investment reporting,” said Angela Nguyen, Supervisor, Analysis Group,

Carat Interactive.

“We are clearly delighted that Pfizer, one of the world’s best known

brands, will be serving and managing its online campaigns exclusively through

the DART system,” said Doug Knopper, Senior Vice President & General Manager,

Advertiser & Publisher Solutions. “As more ‘traditional’ brands leverage the

Web as part of their marketing mix, DoubleClick is positioned to offer them a

best-of-breed ad management solution to make the online experience more

rewarding.”

Additional information on the DFA product can be found at